Lean The Virtual Creative Agency

marketing services

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Failing to plan
is planning to fail

Strategic and tactical planning play a major role in marketing. Whether you're selling a single product to a local market or multiple brands around the world, developing a clearly defined marketing plan will not only improve your chances of success, but also save you money.

While strategy looks at the big picture and defines your objectives over the long term, how you implement it gives you the flexibility to respond tactically to changing market conditions and opportunities.

Making an impact

Marketing is all about giving your product or service a competitive edge to help it stand out from the crowd. With increased competition and consumer choice, the days of the genuine USP (unique sales proposition) is fading fast. Relevance and perceived value are the new differentiators. How you convey the message to your target market in the most powerful way is where planning and creativity come together.

Something to complain about

wecomplain4u was a new online service that offered to pursue any consumer complaint, however trivial, and win a refund or compensation by using law students and a carefully planned procedure. Trials showed that one of the biggest areas of public dissatisfaction and continuous complaint was in train delays.

To launch the service, we planned to focus on their frustration with a campaign that targeted late arrivals at mainline rail stations. Representatives dressed as barristers handed out 'excuse forms' for passengers to hand to their bosses and urge them to log on and enter their complaint as soon as they got to work.

The campaign was also backed-up with strategically placed tube cards that would act as a reminder and introduce other aspects of the service.

Using a combination of PR, guerrilla marketing and media advertising, we created a fun campaign that would not only get noticed, but would also gain immediate public approval (and extra 'free' news coverage).

See also: guerrilla marketing | media planning and buying | PR


About strategic planning »


Client:
WeComplain4U

Launch campaign

Taking the concept
to the people


We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign





We complain 4 u, launch campaign