Lean The Virtual Creative Agency

marketing services

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Selling off the page

Direct Response advertising aims to sell a product or service directly off the page or screen, offering savings by cutting out the middleman. Consumers order via telephone, through the website or by post and goods are delivered straight to their door.

We developed a press campaign for LifeStyles@Home that maximised use of space and allowed a consistent style to be maintained across all ad sizes and products to build brand awareness and association with value.

Special considerations

Direct Response is a highly competitive area with advertisers fighting for attention and using every inch of space or second of airtime to describe and sell their product instantly. Even in today's digital age, a large percentage of Direct Response consumers prefer to fill in a coupon rather than order online, cutting ad space even further.


About direct response marketing »


Client:
Lifestyles@Home

Direct Response
Product ads


Lifestyles Direct Response Ad



Lifestyles Direct Response Ad



Lifestyles Direct Response Ad



Lifestyles Direct Response Ad



Lifestyles Direct Response Ad



Lifestyles Direct Response Ad