Lean The Virtual Creative Agency

marketing services

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Keeping your
customers satisfied

Customer Relationship Marketing (CRM) is all about building an ongoing dialogue with your customers after the sale and is an opportunity that is too often overlooked by many businesses. It's cheaper and easier to gain more business from existing customers than it is to find new ones. By giving them a reason to remember you and providing a high level of after sales care, the more likely they are to come back and /or recommend your company.

We developed a strong and simple CRM programme for Granite Transformations that encourages customers to become advocates of the brand. Shortly after installation, the franchisee calls back to check all is okay and hands over a bag of goodies as a thank you gift.

As well as a cookbook, apron, heat-protecting trivet, fridge magnet and eco-friendly microfibre cleaning cloth, it contains a loyalty chequebook that rewards friends with a discount and the householder with shopping vouchers for successful referrals.

In addition, the bag makes a handy shopper and helps promote the brand to a wider market.

About customer relationship marketing »

Granite Transformations

Project: Referral Pack

Shopping bag, Apron
E-cloth, Trivet
Fridge Magnet
my Table cookbook
Loyalty cheque book

Granite Transformations referral pack